Nano is an Interesting Development
An Indian company has launched the People’s Car yesterday. The interesting thing about this car, which is named Nano, is that it is priced at a very low rate. It’s cost is roughly $2500, which is way less than what we get here in US.
The company plans to make 250,00 initially and expects to sell 1 million annually. It’s already overbooked.The Indian auto market is very hot, as growth lifts incomes and wealth in the country. Ford, Nissan, Fiat, Suzuki, Renault are all planning to increase production in low budget car market.
I have two apprehensions here, Is Nano a viable car? At $2500, you can’t even get your production cost.Second point is that , if the Nano makes it big, what will happen of the environment and climate.Think of 10 million additional cars on Indian roads in five years!
posted in Asian Makes | 0 Comments